STAR WARS: THE FORCE AWAKENS MERCH TO PREMIERE 12:01AM SEPT 4!

Written by on May 5, 2015 in Jedi Council, News, Uncategorized - No comments

From Variety.com:

‘Star Wars: The Force Awakens’ Merchandise to Hit Stores Sept. 4

News Editor, Variety.com@a_sted

 

Get ready, “Star Wars” fans — the first merchandise from the upcoming “Star Wars: The Force Awakens” is set to land in stores Sept. 4, Disney announced Sunday.

In an event dubbed “Force Friday,” Disney stores and major retailers worldwide will open at 12:01 a.m. on Sept. 4 to unveil the new products, which include books, toys, comics, collectibles, apps, ebooks, apparel and more. The merch will also be available online at DisneyStore.com.

Fittingly, the announcement comes just one day before unofficial “Star Wars” holiday May the Fourth. “The Force Awakens” will hit theaters on Dec. 18.

“Every lightsaber, every action figure, every LEGO set tells a story for generations of ‘Star Wars’ fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing at Disney Consumer Products, in a statement.

Fans are encouraged to document their experiences on the day on social media with the hashtags #ForceFriday and #MidnightMadness.

Additionally, Disney unveiled new product packaging featuring Kylo Ren, a new villain to be introduced in “The Force Awakens,” wielding a red lightsaber.

 

Disney acquired Lucasfilm, the producer of “Star Wars,” for $4.05 billion in 2015. “The Force Awakens,” directed by J.J. Abrams, will be the first “Star Wars” film in ten years and will kick off a new trilogy in the franchise.

About the Author

Randy has been writing about reporting on toys for AFTimes since 1995 and shows no sign of stopping! He's been in all aspects of toys and collecting from retail clerk to toy company adviser, as well as been a toy expert for CNN. He's met Comic Artists to Adult film stars to Navy SEALS, during his time, as well as covered events from SDCC to American International Toy Fair. He also loves movies, so don't be surprised if that comes up too-as well as some movie reviews!

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