PLAY IMAGINATIVE INKS LICENSING DEAL WITH MARVEL FOR GREATER CHINA
SUPER ALLOY (DIE-CAST) HIGH END COLLECTIBLE FIGURES WILL NOW BE AVAILABLE WORLDWIDE – INCLUDING MAINLAND CHINA, TAIWAN, AND HONG KONG
Play Imaginative is thrilled to announce it has sealed a licensing deal with MARVEL for Greater China. Play Imaginative’s premium Super Alloy (die-cast) High End Collectible Figure product line will now be available to collectors worldwide, including the Mainland China, Taiwan, and Hong Kong markets.
The lineup for 2013 will be developed based on Marvel’s Iron Man movies, with a focus on ‘Iron Man 3′ movie. The figures will be produced in 1/4 Scale (18 inches, approx. 46 cm or more) and 1/12 Scale (6 inches, approx. 15 cm or more).
Approximately 11 Super Alloy (die-cast) Iron Man Collectible Figures are slated for release in 2013, with the first release in August/September 2013, just in time for the upcoming Singapore Toy, Games & Comic Convention. The collection will be available worldwide, including China, Taiwan, and Hong Kong.
SUPER ALLOY COLLECTIBLE FIGURE
The Super Alloy Collectible Figure is a premium line of quality collector figures ranging from 1/12 to 1/4 scale, made of 45-90%
die-cast metal alloy, and featuring up to 60 points of articulation.
Play Imaginative has been working closely with comic book artist and conceptual designer, Adi Granov, on their Iron Man releases with MARVEL. Tapping on his experience as a conceptual designer, illustrator and suit consultant on the Marvel’s Iron Man and Marvel’s The Avengers films, Granov lends his expertise as a consultant for Play Imaginative’s premium line of Iron Man Super Alloy Collectible Figures.
“With this new licensing deal with MARVEL for Greater China, Play Imaginative can expand the market for high end die-cast metal alloy figures in the region, and worldwide. The increased presence from Play Imaginative will help grow the collectible figurine community, as well as provide more quality choices within the global action figure market,” Mr. Jacky Teo, Business Development & Marketing Director at Play Imaginative commented.